"The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to … digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it … and social media marketing support business success. The book's customisable Digital Business Maturity Model, and the …

Files and Online Experiments to Enhance Internet Marketing Charles F. Hofacker, Jamie Murphy -- CRM, KDD and Relationship …-Mail: Role for a Trusted Third Party? Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter -- Web Personalization for E-Marketing … Intelligence Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- E-Commerce as Knowledge Management: Managing Consumer Knowledge …