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Library public relations, promotions, and communications : a how-to-do-it manual

Wolfe, Lisa A. - 2005 - 2. ed.

Persistent link: https://www.econbiz.de/10004863269

Public relations cases

Hendrix, Jerry A.; Hayes, Darrell C. - 2010 - 8. ed., Internat. ed.

Persistent link: https://www.econbiz.de/10004936301

Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Lei...

Zerfaß, Ansgar (ed.); Bentele, Günter (honouree) - 2008 - 1. ed.

Persistent link: https://www.econbiz.de/10003678218

The Corporate Reputation of Multinational Corporations : An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations

Huber, Cathrin - 2018

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but...