resources, events and agents (REA) model to integrate business strategy and information systems planning. The essential point of … connection, the business process, enables the REA to form a complementary platform to integrate strategic change information to … framework. Research limitations/implications – This paper is exploratory in nature. The method uses existing case information …

Purpose This paper provides an overview of agent-based modeling and simulation (ABMS) and evaluates the questions that …. Design/methodology/approach This work provides a review of agent-based simulation modeling and its capabilities to advance …-based modeling offers unique capabilities that can be used to explore complex phenomena in business and marketing. Some of the raised …