This research is aimed at investigating the consumer’s preference for food produced in Taiwan and the economic benefits for the country of origin labeling. The study uses both experimental auction and contingent valuation method (CVM) to investigate factors that affect the consumer’s...

The main objective of this paper is to present the most relevant findings obtained from in depthinterviews with processors and retailers about the N&H claimed products market in Serbia. Inour research we addressed the following set of topics: motivations and barriers to offer N&Hclaimed products...

This paper conducts several analyses to discuss about consumers' preference of rice brands and suggest a way to reduce the number that currently stands at about 1,700 in the Korean market. With data collected from 358 survey respondents, a conjoint analysis was conducted to identify consumers'...

A consumer survey was used to generate a demographic profile of the target market for value-added produce products compared to consumers who purchase bulk produce products. Those who purchase value-added produce products are more likely to be young, single, and without children than are those...

Food markets in affluent countries tend to be characterized by increasing complexity under severalregards such as the organization of the productive chains, the process that leads to the formationof consumer’s preferences, the information/communication task and the building of trustamong...

Involvement is an important psychological construct for understanding consumers’ underlying purchase decision process and those factors that shape product perceptions. In order to better understand consumer purchase behavior for low and high priced pork cuts, a series of field interviews at a...