The present article presents an overview of the Agribusiness System of wheat in Brazil. Departing from a methodology developed formapping and quantifying value chains, the structure of the respective chain is presented, with the main sectors identified andquantified (revenue of the sector with...

Purpose The purpose of this paper is to propose a channel incentive program conceptual framework. In order to do so, a consolidated theoretical effort was completed together with observations from two countries – Brazil and the USA – to build evidence toward the proposed framework....