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Hetet, Blandine; Ackermann, Claire-Lise; Mathieu, … - In: Journal of Product & Brand Management 29 (2019) 5, pp. 569-581

Purpose: This paper aims to examine whether perceived brand innovativeness has a positive effect on new product evaluations, which individual variables mediate and moderate this effect and whether perceived brand innovativeness is reinforced by new product launch. Design/methodology/approach: A...

Persistent link: https://www.econbiz.de/10012187472

Social innovation and social technology : enterprise-new technology synergy

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Consumers' responses to product design : using a semantic priming task to assess automatic understanding of product positioning

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Value versus growth stocks and earnings growth in style investing strategies in Euro-markets

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Activity-based diversification, corporate governance, and the market valuation of commercial banks in the Gulf Commercial Council

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Underpricing versus gross spread : new evidence on the effect of sold shares at the time of IPOs

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Long-run abnormal return after IPOs and optimistic analystsf́orcasts

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