Growing consumer interest in functional foods and nutraceuticals has been seen as a significant business opportunity for the agri-food sector. Many of the new firms in this sector are small and medium sized enterprises (SMEs). These SMEs often face difficulties in obtaining financing for their...

Bioproducts are often presented as one of the potential saviours of Canadian agriculture, offering non-food applications for agricultural products. However, relatively little is known about the sector or the characteristics of the firms. This paper presents an analysis of the Canadian...

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied