Fresh produce suppliers in Europe and the United States use a mix of price and non-price marketing strategies. This …, influence the costs, effectiveness, and nature of the marketing strategies of firms. This paper presents examples from the fresh …

. Hence, it is important to understand retail pricing for many questions related to market power in the marketing chain and to … marketing channel underlying most analyses in agricultural economics. …

Recent research in marketing has focused on cross-category variation in the market share of private label products …

ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …

lower contract prices in absence of local competition. This study examines the price competitiveness of marketing and … production contracts depending on the availability of alternative marketing options. A propensity score matching method is used …

assistshort and long-term marketing decisions. The economical basis of the model is thecombinative use of two market institutions …

while adding value for feeder cattle buyers. However, questions remain regarding the marginal returns from marketing …

illegal. One alternative worth considering is exporting fresh grapefruits to the EU. This marketing opportunity comes about as … the demand for the fruit in the EU could create a marketing opportunities for countries such as Jamaica. The paper … discusses the state of the Florida citrus industry with particular reference to grapefruits and the marketing prospects for …