Direct marketing is one of the most effective marketing methods with an aim to maximize the customer's lifetime value. Many cost-sensitive learning methods which identify valuable customers to maximize expected profit have been proposed. However, current cost-sensitive methods for profit...

With the proliferation of online communities and Person-to-Person (P2P) online service markets, the deployment of knowledge, skills, experiences and user generated contents services are generally facilitated among service users and service providers. In online service markets where...

In order to formulate an effective information system investment plan of a company, it is important to recognize the priority of the company's information systems and the characteristics of its business strategy. For different business strategy leads a company to different IS strategy, this...