Background: Many countries (England, Australia) and most recently, Canada, with the initiation of the Common Drug Review process have developed committees to study whether new treatments should be reimbursed within a publicly funded health care system. The mandates of these organizations are to...

Introduction -- Putting together your roster by building yourself -- Offensive/defensive mindset -- Coaching trees and growth -- Don't trip on the first down chains behind you -- Being "in the game" -- The offense and defense of branding -- The offense and defense of marketing -- The offense and...