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ECONIS (ZBW)
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Learning to improve : advertising research that guides practice
Stewart, David W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
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What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
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3
Tastes great but filling (then it could habe been)
Carlson, Les
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 769-773
Persistent link: https://www.econbiz.de/10009407838
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4
Illusions in regression analysis
Armstrong, Jon Scott
-
2012
Persistent link: https://www.econbiz.de/10009505613
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5
Moneyball for managers : Paul Meehl's legacy
Armstrong, Jon Scott
-
2012
Persistent link: https://www.econbiz.de/10009505615
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6
Long-range forecasting : from crystal ball to computer
Armstrong, Jon Scott
-
1978
Persistent link: https://www.econbiz.de/10009511123
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7
Evidence-based advertising : an application to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 743-767
Persistent link: https://www.econbiz.de/10009426413
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8
Illusions in regression analysis
Armstrong, Jon Scott
- In:
International journal of forecasting
28
(
2012
)
3
,
pp. 689-694
Persistent link: https://www.econbiz.de/10009659867
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9
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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10
Forecasting by extrapolation: conclusions from 25 years of research
Armstrong, Jon Scott
-
2006
Persistent link: https://www.econbiz.de/10003349627
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