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Measuring nonprofit marketing...
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Advertising
21
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19
Consumer behaviour
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Advertising effects
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Ford, John B.
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Merchant, Altaf
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Mottner, Sandra
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LaTour, Michael S.
10
Honeycutt, Earl D.
7
West, Douglas C.
7
Ibrahim, Essam
4
Kirchner, Theresa A.
4
Magnini, Vincent P.
4
Clarke, Irvine
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Jain, Varsha
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Berry, Christopher
2
Burton, Scot
2
Case, F. Mark
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Karande, Kiran
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Kees, Jeremy
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LaBorde, Pamela M.
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LaTour, Kathryn A.
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Liu, Ran
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Mady, Sarah
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Mady, Tarek
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Mottner, Sandras
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Journal of advertising research
27
Journal of business research : JBR
10
International Marketing Review
9
International journal of nonprofit and voluntary sector marketing
6
Journal of Services Marketing
3
Journal of advertising : official publication of the American Academy of Advertising
3
American business review
2
Arts marketing : an international journal ; AM
2
International marketing review
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Journal of financial education
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Journal of marketing theory and practice
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Journal of nonprofit & public sector marketing
2
Journal of world business : JWB
2
Organizations and markets in emerging economies
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The Routledge companion to nonprofit marketing
2
The journal of product & brand management
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European Business Review
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International Journal of Contemporary Hospitality Management
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of electronic customer relationship management : IJECRM
1
International journal of production research
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Leadership in nonprofit organizations ; Vol. 1
1
Psychology & marketing
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The Routledge companion to strategic marketing
1
The journal of services marketing
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ECONIS (ZBW)
81
Other ZBW resources
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OLC EcoSci
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USB Cologne (EcoSocSci)
1
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1
Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 301-304
Persistent link: https://www.econbiz.de/10008736607
Saved in:
2
Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.
;
Ford, John B.
;
Mottner, Sandra
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
Saved in:
3
Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 301-304
Persistent link: https://www.econbiz.de/10009882351
Saved in:
4
Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.
;
Ford, John B.
;
Mottner, Sandra
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10010009347
Saved in:
5
Marketing and religion
Mottner, Sandra
- In:
The Routledge companion to nonprofit marketing
,
(pp. 92-107)
.
2008
Persistent link: https://www.econbiz.de/10003592607
Saved in:
6
Service-learning in a nonprofit marketing course : a comparative case of pedagogical tools
Mottner, Sandra
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10008654715
Saved in:
7
Wal-Mart : supplier performance and market power
Mottner, Sandra
;
Smith, Steve
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 535-541
Persistent link: https://www.econbiz.de/10003846870
Saved in:
8
Special issue on marketing and religion
Mottner, Sandra
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008736609
Saved in:
9
Nonprofit education : course offerings and perceptions in accredited US business schools
Mottner, Sandra
;
Wymer, Walter
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10008988053
Saved in:
10
Personal financial literacy : perceptions of knowledge, actual knowledge and behavior of college students
LaBorde, Pamela M.
;
Mottner, Sandra
;
Whalley, Pamela
- In:
Journal of financial education
39
(
2013
)
3/4
,
pp. 1-30
Persistent link: https://www.econbiz.de/10010245488
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