Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; … - 2010
breast sandwiches and analyzed with Latent Growth Modeling. This study assesses which content of positive brand information … effectively mitigates the risk of negative information shocks on animal welfare. On average, brand information has the same …. However, there is strong market segmentation in terms of consumers’ response when exposed to brand information, suggesting …