Sharma, Revti Raman; Sraha, Gloria; Crick, Dave - In: International Marketing Review 35 (2018) 4, pp. 661-682
Purpose: The purpose of this paper is to examine the mediating role of foreign market attractiveness on the association between export promotion programmes (EPPs) and export performance in the context of Ghanaian firms. In addition to understanding how EPPs help enhance the attractiveness of...