Beneke, J.; Wannke, N.; Pelteret, E.; Tladi, T.; Gordon, D. - In: South African Journal of Business Management 43 (2012) 1, pp. 45-56
This research examines the extent to which the moderating variable of awareness influences the relationship between Corporate Social Responsibility beliefs and consumers' attitudes towards their banks, and whether this significantly affects their willingness to recommend the company. The...