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Policy Intervention and Supply Response: The BritishPotato Marketing Scheme in Retrospect

Lloyd, T. A.; Morgan, C. W.; Rayner, A. J. - University <Nottingham> / Department of Economics

In 1996 the Potato Marketing Scheme was abolished ending forty years ofinstitutional control over the British potato …

Persistent link: https://www.econbiz.de/10005869342

Understanding Misunderstanding in Intra- and InterculturalCommunication - Findings of a Sino-German Experiment

Kittler, Markus G.; Holtbrügge, Dirk; Pan, Yaling - Betriebswirtschaftliches Institut <Nürnberg> / … - 2006

business. It is not only a prerequisite of successful marketing and humanresources strategies but also of importance for the …

Persistent link: https://www.econbiz.de/10005869464

Sustainability Marketing:Blueprint of a Research Agenda

Belz, Frank-Martin - Technische Universität <München> / Professur für … - 2005

Nachhaltigkeit ist eine zentrale Herausforderung für das Marketing im 21. Jahrhundert. Durch die Integration von sozial …-ökologischen Aspekten kann Marketing wertvolle Beiträge für eine nachhaltige Entwicklung leisten. In dem vorliegenden Papier wird eine in … sich geschlossene Kozeption des Nachhaltigkeits-Marketing entwickelt, die aus sechs Schritten besteht: Analyse der sozial …

Persistent link: https://www.econbiz.de/10005869778

Shared Responsibilityfor Sustainable Consumption - The Case of German Food Companies

Belz, Frank-Martin; Pobisch, Jasmin - Technische Universität <München> / Professur für … - 2005

Diese geteilte Verantwortung von Lebensmittelunternehmen für nachhaltigen Konsum istGegenstand der vorliegenden qualitativen Untersuchung. Die Ergebnisse einer systemati‐schen Inhaltsanalyse schriftlicher Dokumente (Leitbilder, Geschäfts‐/Jahresberichte,...

Persistent link: https://www.econbiz.de/10005869798

Strategic and InstrumentalSustainability Marketing - A Conceptual Framework

Belz, Frank-Martin; Karstens, Birte - Technische Universität <München> Professur für … - 2005

Aspekte wie Lebensmittelsicherheit, gesunde Ernährung, Adipositas, Umweltschutz undKinderarbeit sind einige der großen Herausforderungen, vor denen Lebensmittelhersteller inWesteuropa heute stehen: einerseits stellen diese Faktoren Risiken für das Markenimage undden Marktanteil dar;...

Persistent link: https://www.econbiz.de/10005869802

A Replication Study of the Chen/Starosta-Model of Intercultural Sensitivity in Germany and the USA

Fritz, Wolfgang; Graf, Andrea; Hentze, Joachim; … - Technische Universität Braunschweig - Institut für … - 2003

Regarding to the success of a company acting on foreign markets, an intercultural competent staff has become progressively important. Therefore, management studies have paid an increased empirical attention on Intercultural Competence.The model of Intercultural Sensitivity by Chen and Starosta,...

Persistent link: https://www.econbiz.de/10005869845

Internet auctions in marketing:the consumer perspective

Möllenberg, Antje - Technische Universität Braunschweig / Institut für … - 2003

. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing instrument of suppliers …. Even though it is a key success factor from a marketing perspective, the demand side has not inspired similar attention... …

Persistent link: https://www.econbiz.de/10005869848

Drop-Off/Pick-Up as a Method of Maximising Response Rates in Self Administered Surveys

Rojas Méndez, José; Davies, Gary - Manchester Business School - 2001

. On one side Hunt (1990) maintains that since marketing is a social science, where most of the time researchers are …

Persistent link: https://www.econbiz.de/10005869968

PROMINENCE AND CONSUMER SEARCH

Armstrong, Mark; Vickers, John; Zhou, Jidong - University <Oxford> / Department of Economics - 2008

This paper examines the implications of “prominence” in search markets. We modelprominence by supposing that the prominent firm will be sampled first by all consumers.If there are no systematic quality differences among firms, we find that the prominentfirm will charge a lower price than its...

Persistent link: https://www.econbiz.de/10005870132

ON THE SIMPLE ECONOMICS OF ADVERTISING,MARKETING, AND PRODUCT DESIGN

Johnson, Justin P.; Myatt, David P. - 2004

design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also …

Persistent link: https://www.econbiz.de/10005870200