Investing in existing customers is widely accepted as a promisingstrategy because it is believed to be less costly than attracting new ones. Recentresearch by Reinartz et al. [39] provides indications, however, that it could alsobe profitable to simultaneously focus on a customer segment being...

The advent of the internet is revolutionizingthe financial services industry. In the future, electronicbanking (EB) will become a strategic factor, evolvingfrom mere transaction banking to the provision ofindividual, highly customized solutions. For this new wayof EB it is essential to have a...

The rapid development of e-commerce has led to a swiftly increasing number of competing providers in electronic markets, which maintain their own, individual data describing the offered items. Recommender systems are popular and powerful tools relying on this data to guide users to their...

In our competitive world, companies need to adapt their processesquickly in order to react, for instance, to changing customerdemands. Process models, as means to support processmanagement, are nowadays often created and adapted in a timeconsuming,widely used manual manner. Semantic...

Due to the importance of using up to date data in information systems, this paper analyzes how thedata quality dimension currency can be quantified. Based on several requirements (e.g. normalization andinterpretability) and a literature review, we design a procedure to develop probability based...

Process modelling has proved to be a powerful instrument to describeand manage the increasingly complex processes within and across enterprises. Yet,it requires a significant amount of manual work to create, adapt and maintainprocess models. This workload could be reduced if the process models...