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In this contribution, we present a model that retailers engaged in e-commerce (e-tailers)can use for determining the optimal mix of customer segments within a customer portfolio froman integrated risk and return perspective....
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Purpose: The purpose of this paper is to identify strategic options and challenges that arise when an industrial firm moves from providing smart service toward providing a platform. Design/methodology/approach: This conceptual study takes on a multidisciplinary research perspective that...
Persistent link: https://www.econbiz.de/10012413326
European telecommunication firms have spent billions of dollars in the last year to get a license for UMTS, a third generation standard for mobile phone net-works. Already in GSM networks today, congestion in transmission stations is com-mon...
Persistent link: https://www.econbiz.de/10005840322
The digital economy has brought about multi-sided platforms as superior configurations for value co-creation. However, the academic discourse on platforms is scattered across academic disciplines—including management, information systems, and economics. Based on a systematic literature review...
Persistent link: https://www.econbiz.de/10014497539
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Taxonomies are classification systems that help researchers conceptualize phenomena based on their dimensions and characteristics. To address the problem of 'ad-hoc' taxonomy building, Nickerson et al. (2013) proposed a rigorous taxonomy development method for information systems researchers....
Persistent link: https://www.econbiz.de/10014501719
Although theoretically necessary, social capital is not considered within the process of asset allocation for private investors.Both the lack of appropriate practical valuation concepts and the effort of providing and processing the required informationas input for a valuation were obstacles to...
Persistent link: https://www.econbiz.de/10005868137
Investing in existing customers is widely accepted as a promisingstrategy because it is believed to be less costly than attracting new ones. Recentresearch by Reinartz et al. [39] provides indications, however, that it could alsobe profitable to simultaneously focus on a customer segment being...
Persistent link: https://www.econbiz.de/10005868173