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design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also …
Persistent link: https://www.econbiz.de/10005090674
We present several empirical facts about trends in marketing investment in the US. We also present estimates of the … private benefits to firms from their advertising and the established academic wisdom for the striking magnitude of marketing …
Persistent link: https://www.econbiz.de/10013334364
A monopolist uses prices as an instrument to influence consumers' belief about the unknown quality of its product. Consumers observe prices and sales in earlier periods to learn about the product. Every period they decide whether to consume the product or to wait for a lower price in future. We...
Persistent link: https://www.econbiz.de/10013065803
Firms selling multiple quality-differentiated products frequently alter theirproduct lines when a competitor enters the market. We present a model of multiproductmonopoly and duopoly using a general “upgrades” approach that yields a powerfulanalytical framework. We provide a simple...
Persistent link: https://www.econbiz.de/10005870254
If producers have more information than consumers about goods’ attributes, then they may use non-price (rather than price) adjustment mechanisms and, consequently, the market may reach a new equilibrium even if prices don't change. We study a situation where producers adjust the quantity per...
Persistent link: https://www.econbiz.de/10010435128
If producers have more information than consumers about goods’ attributes, then they may use non-price (rather than price) adjustment mechanisms and, consequently, the market may reach a new equilibrium even if prices don't change. We study a situation where producers adjust the quantity per...
Persistent link: https://www.econbiz.de/10014039183
If producers have more information than consumers about goods' attributes, then they may use non-price (rather than price) adjustment mechanisms and, consequently, the market may reach a new equilibrium even if prices don't change. We study a situation where producers adjust the quantity per...
Persistent link: https://www.econbiz.de/10011525750
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a...
Persistent link: https://www.econbiz.de/10010530590
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...
Persistent link: https://www.econbiz.de/10011591510
Media firms sometimes allow consumers to pay to remove advertisements from an advertisement-based product. We formally examine an ad-based monopolist s incentives to introduce this option. When deciding whether to introduce the option to pay, the monopolist compares the potential direct revenues...
Persistent link: https://www.econbiz.de/10003809122