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Culture in defining consumer satisfaction in marketing

Vranesevic, Tihomir; Vignali, Claudio; Vignali, Daniella - In: European Business Review 14 (2002) 5, pp. 364-374

The objectives of this article are to explain the importance of company culture and to point to the appropriateness of customer orientation as a method of expressing culture. The article further determines the connection between customer satisfaction and employee satisfaction and points to...

Persistent link: https://www.econbiz.de/10014713104

An action research approach for internationalization

Vignali, Claudio - In: Handbook of research on international entrepreneurship, (pp. 748-764). 2004

Persistent link: https://www.econbiz.de/10002138782

Target costing in a developing economy: Croatia's case

Devigili, Luca; Vignali, Claudio; Kopun, Dubravka - In: International journal of business and globalisation : IJBG 2 (2008) 4, pp. 453-467

Persistent link: https://www.econbiz.de/10003764675

Case study: Paul Smith in Japan

Dana, Leo Paul; Vignali, Claudio - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 284-288

Persistent link: https://www.econbiz.de/10003771039

Liquid applepie : market entry strategy for a new lifestyle drink

Vignali, Claudio; Curland, Sue - In: Journal of food products marketing 14 (2008) 2, pp. 3-15

Persistent link: https://www.econbiz.de/10003773140

Weight Watchers : social event centered marketing

Vignali, Claudio; Henderson, Stephen - In: Journal of food products marketing 14 (2008) 2, pp. 99-113

Persistent link: https://www.econbiz.de/10003773218

Understanding and predicting consumer patronage behaviour in the international fast food restaurant industry: adding new factors to the classic theory of reasoned action model

Ibrahim, Yasser; Vignali, Claudio - In: International Customer Behaviour and Retailing Research …, (pp. 139-160). 2006

Persistent link: https://www.econbiz.de/10003280125

A student satisfaction model for Austrian higher education providers especially for universities of applied sciences

Jurkowitsch, Silke; Vignali, Claudio; Kaufmann, … - In: International Customer Behaviour and Retailing Research …, (pp. 209-231). 2006

Persistent link: https://www.econbiz.de/10003280171

A British and Italian case study on management philosophy

Rasicci, Claudia; Vignali, Claudio - In: International journal of business and globalisation : IJBG 3 (2009) 2, pp. 214-235

Persistent link: https://www.econbiz.de/10003836425

Higher education knowledge transfer and at the stimulation of economic growth : a case study executed for Universities of Applied Sciences in Austria

Kaufmann, Hans-Rüdiger; Vignali, Claudio; Orange, Graham; … - In: International journal of management cases 9 (2007/08) 1, pp. 13-22

Persistent link: https://www.econbiz.de/10003432951