Reinecke Flynn, Leisa; Goldsmith, Ronald E.; Kim, Wan‐Min - In: Journal of Fashion Marketing and Management: An … 4 (2000) 2, pp. 110-120
Three theoretical constructs that appear in many models of consumer behaviour and are of central importance to fashion marketing and management are enduring product involvement, opinion seeking and subjective product knowledge. Both basic and applied market research, however, have lacked valid,...