Fu, Yelin; Lai, K.K.; Liang, Liang - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 4, pp. 695-714
Purpose – The purpose of this paper is twofold: to investigate performance of both manufacturer-owned channel and traditional retail channel when the manufacturer encroaches upon the traditional channel in different forms (brick-and-mortar and online form) under different market structures...