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Service innovation in manufacturing

Ettlie, John E.; Rosenthal, Stephen R. - In: Journal of Service Management 23 (2012) 3, pp. 440-454

Purpose – The purpose of this paper is to report on nine in‐depth case histories of manufacturing firms introducing significant new service innovations. Manufacturing firms are under increasing pressure to diversify into lines of business that offer unique contributions to long term...

Persistent link: https://www.econbiz.de/10014894432