Purpose – To gain understanding of value chain (VC) agility in terms of value‐adding processes, this paper seeks to present a VC agility framework and then to develop the involved constructs. Design/methodology/approach – A framework of VC agility and its theoretical underpinnings is...

Purpose – The purpose of this paper is to answer the question, “How do international new ventures (INVs) from emerging economies become responsive to the demands of their international customers?” Design/methodology/approach – The authors propose a model of international responsiveness...