Dadzie, Kofi Q.; Dadzie, Charlene A.; Williams, Alvin J. - In: Journal of Business & Industrial Marketing 33 (2018) 1, pp. 134-144
Purpose: This study aims to examine how various components of interpersonal trust (affective and cognitive) influence the duration of buyer-seller relationships in the emerging market (EM) context of a heterogeneous market structure dominated by small, fragmented sellers/suppliers....