Kim, Daekwan; Calantone, Roger J. - In: Journal of Business & Industrial Marketing 20 (2005) 4/5, pp. 169-178
Purpose – There have been contradictory findings in the literature regarding the impact of information technology (IT) on firm productivity. While the debate known as the “IT paradox” still endures, there has been little empirical research to clarify why or when IT offers benefits to the...