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Lehmann, Donald R.
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ECONIS (ZBW)
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1
Market research and analysis
Lehmann, Donald R.
-
1979
Persistent link: https://www.econbiz.de/10000049873
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2
Using regression to answer "what if"
Lehmann, Donald R.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 255-266)
.
2006
Persistent link: https://www.econbiz.de/10003420122
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3
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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The relevance of rigor : Report No. 03-105
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10001824696
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5
The evolving world of research in marketing and the blending of theory and data
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10012288653
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6
Creating and writing effective research
Lehmann, Donald R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 171-179
Persistent link: https://www.econbiz.de/10011774959
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7
The relevance of rigor : Report No. 03-105
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009893379
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8
Market research and analysis
Lehmann, Donald R.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10013481530
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9
Effects of Sequential Sensory Cues on Food Taste Perception : Cross‐Modal Interplay Between Visual and Olfactory Stimuli
Biswas, Dipayan
;
Labrecque, Lauren I.
;
Lehmann, Donald R.
- In:
Journal of Consumer Psychology
31
(
2021
)
4
,
pp. 746-764
Persistent link: https://www.econbiz.de/10012535533
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10
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
1991
-
2. ed
Persistent link: https://www.econbiz.de/10000827348
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