This study surveys a broad spectrum of US manufacturer and service firms to examine the effect of tacit knowledge transfer on firm innovation capability. The authors present a set of hypotheses concerning the relationships between inter‐firm relationship strength and tacitness of knowledge...

Posits a stagewise learning process involved in the building of brand equity: brand birth; the creation of brand awareness and associations; the building of quality and value perceptions; the emergence of brand loyalty; and the launching of brand extensions. Also reports on an empirical study...

Discusses the Romanian reforms of 1967 and 1978 which went virtually unnoticed, with particular emphasis on the latter date. Highlights recent managerial decentralization measures in Romania indicating marketing implications. Uses official and first‐hand sources in drawing the article...