Hartl, Jochen; Fox, John (Sean) - In: Agrarwirtschaft: Zeitschrift für Betriebswirtschaft, … 53 (2004) 8, pp. 309-318
In this study the response of US consumers to irradiation in meat processing is examined. Despite scientific evidence of the effectiveness and safety of irradiation, meat processors and retailers have been slow to market irradiated beef products due to uncertainty about consumer acceptance. The...