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"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Venger, Olesya; Wolburg, Joyce Marquette - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 49-63
Persistent link: https://www.econbiz.de/10003807869
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"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.; Venger, Olesya - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
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Replication in advertising research, 1980 - 2012 : a longitudinal analysis of leading advertising journals
Park, Jung Hwan; Venger, Olesya; Park, Dooyeon; Reid, … - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10011304686
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The danger of flavor : e-cigarettes, social media, and the interplay of generations
Krishen, Anjala S.; Hu, Han-fen; Spivak, Andrew L.; … - In: Journal of business research : JBR 132 (2021), pp. 884-896
Persistent link: https://www.econbiz.de/10012581671
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Playing the game (or not) : how Ukraine and the United States navigate the hostile regulatory environment for alcohol advertising
Venger, Olesya; Wolburg, Joyce M. - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 291-314
Persistent link: https://www.econbiz.de/10012243134
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Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya; Pomirleanu, Nadia - In: Journal of promotion management : JPM 24 (2018) 5, pp. 675-693
Persistent link: https://www.econbiz.de/10011979192