market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …

research on advertising in print media, particularly the question of whether readers value print advertising as a good or a bad …

by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …

. Platforms compete for consumers and advertisers. A platform earns a premium from advertising to singlehomers, as it is a …