Prashar, Sanjeev; Gupta, Priyanka; Parsad, Chandan; … - In: International Journal of Strategic Decision Sciences (IJSDS) 9 (2018) 3, pp. 69-83
The rapid penetration of smartphones and consumers' increased usage/dependence on mobile applications (apps) has ushered favorable opportunities for retailers as well as shoppers. The traditional brick-and-mortar as well as online retailers must attract shoppers to use mobile shopping apps. For...