//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Understanding consumer-to-cons...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
77,258
Konsumentenverhalten
74,784
Social Web
18,600
Social web
18,579
Relationship marketing
9,417
Beziehungsmarketing
9,385
Theorie
8,019
Online-Marketing
7,960
Internet marketing
7,936
Theory
7,877
Brand management
7,873
Markenführung
7,830
Brand image
6,806
Markenimage
6,750
Online-Handel
6,053
Online retailing
6,047
Customer satisfaction
5,846
Kundenzufriedenheit
5,687
USA
5,195
United States
4,974
Viral marketing
4,650
Virales Marketing
4,636
Electronic Commerce
4,576
E-commerce
4,520
Service quality
4,509
Dienstleistungsqualität
4,465
Brand
4,223
Markenartikel
4,189
Retail trade
4,010
Einzelhandel
3,994
Werbewirkung
3,713
Advertising effects
3,698
Experiment
3,477
Emotion
3,316
Advertising
3,224
Werbung
3,110
Vertrauen
2,769
Confidence
2,761
Marketing management
2,755
Marketingmanagement
2,749
more ...
less ...
Online availability
All
Undetermined
37,578
Free
22,233
Type of publication
All
Article
66,901
Book / Working Paper
26,791
Journal
103
Other
8
Type of publication (narrower categories)
All
Article in journal
57,904
Aufsatz in Zeitschrift
57,904
Graue Literatur
7,291
Non-commercial literature
7,291
Working Paper
6,800
Arbeitspapier
6,326
Aufsatz im Buch
5,796
Book section
5,796
research-article
2,398
Hochschulschrift
1,279
Collection of articles of several authors
1,127
Sammelwerk
1,127
Thesis
787
Aufsatzsammlung
759
Conference paper
663
Konferenzbeitrag
663
Case study
442
Fallstudie
442
Collection of articles written by one author
343
Sammlung
343
Konferenzschrift
278
Reprint
188
Lehrbuch
158
conceptual-paper
152
review-article
144
Textbook
137
Conference proceedings
126
Ratgeber
124
review
116
Guidebook
114
Amtsdruckschrift
98
Government document
98
Bibliografie enthalten
82
Bibliography included
82
case-report
73
Article
66
Systematic review
56
Übersichtsarbeit
56
Dissertation u.a. Prüfungsschriften
52
Handbook
50
more ...
less ...
Language
All
English
German
8,165
Undetermined
765
French
365
Polish
126
Spanish
101
Italian
78
Swedish
36
Russian
35
Danish
29
Portuguese
23
Norwegian
22
Dutch
21
Hungarian
16
Finnish
15
Slovak
10
Romanian
8
Czech
7
Croatian
6
Lithuanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Bosnian
2
Multiple languages
2
Serbian
2
Chinese
2
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
120
Belk, Russell W.
114
Mattila, Anna S.
107
Phau, Ian
102
Grunert, Klaus G.
90
Dwivedi, Yogesh Kumar
86
Lusk, Jayson L.
84
Loureiro, Sandra Maria Correia
79
Sheth, Jagdish N.
79
Foxall, Gordon R.
78
Khare, Arpita
78
Usman, Osly
78
Grewal, Dhruv
76
Septianto, Felix
71
Agarwal, Sumit
70
Nayga, Rodolfo M.
70
Paul, Justin
68
Bagozzi, Richard P.
67
Stavins, Joanna
67
Laroche, Michel
66
Wansink, Brian
63
Bruwer, Johan
62
Verhoef, Peter C.
61
Chintagunta, Pradeep K.
60
Ko, Eunju
60
Pelsmacker, Patrick de
60
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Vrontis, Demetris
54
Hollebeek, Linda D.
53
Rajagopal
53
Cherchye, Laurens
52
Dennis, Charles
52
Thøgersen, John
52
Warlop, Luk
52
Diamantopoulos, Adamantios
51
Goldsmith, Ronald E.
51
Rock, Bram de
51
Sharma, Piyush
51
Thaichon, Park
51
more ...
less ...
Institution
All
National Bureau of Economic Research
571
IGI Global
139
OECD
52
American Marketing Association
40
International Energy Agency
31
Springer Fachmedien Wiesbaden
30
Information Resources Management Association
27
Edward Elgar Publishing
24
INSEAD
14
Universität Mannheim
13
Friedrich-Schiller-Universität Jena
12
Springer International Publishing
12
World Bank
12
Europäische Kommission / Gemeinsame Forschungsstelle
11
RWTH Aachen
11
World Bank Group
11
Organisation for Economic Co-operation and Development
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Christian-Albrechts-Universität zu Kiel
9
Verlag Dr. Kovač
9
Books on Demand GmbH <Norderstedt>
8
Erasmus Research Institute of Management
8
European University Institute / Department of Economics
8
International Telecommunications Society
8
Robert Schuman Centre for Advanced Studies
8
Technische Universität Dresden
8
Axel-Springer-Verlag
7
Center for Economic Research <Tilburg>
7
Weltwirtschaftsforum
7
Peter Lang GmbH
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
5
Eric Cuvillier <Firma>
5
European Society for Opinion and Marketing Research
5
Europäische Kommission
5
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
5
Nordic Council of Ministers
5
Russell Sage Foundation
5
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
5
more ...
less ...
Published in...
All
Journal of business research : JBR
2,241
Journal of retailing and consumer services
1,993
International journal of hospitality management
794
International journal of consumer studies
777
Psychology & marketing
722
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
NBER working paper series
569
Working paper / National Bureau of Economic Research, Inc.
473
Technological forecasting & social change : an international journal
443
NBER Working Paper
414
Asia Pacific journal of marketing and logistics
412
The journal of product & brand management
407
Tourism management : research, policies, practice
404
Management science : journal of the Institute for Operations Research and the Management Sciences
402
The journal of brand management : an international journal
384
European Journal of Marketing
376
Journal of travel and tourism marketing
373
Journal of marketing research : JMR
372
European journal of marketing : EJM
371
Journal of Consumer Marketing
369
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
360
Journal of marketing management : MM
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing communications
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
338
Journal of marketing
334
Cogent business & management
332
Journal of international consumer marketing
330
Journal of retailing
328
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
312
Marketing letters : a journal of research in marketing
303
Journal of fashion marketing and management
302
Journal of the Academy of Marketing Science
301
International journal of contemporary hospitality management
299
Journal of consumer behaviour : an international research review
299
The international review of retail, distribution and consumer research
297
Marketing intelligence & planning
296
International journal of retail & distribution management
294
The journal of consumer marketing
294
Journal of business ethics : JOBE
288
more ...
less ...
Source
All
ECONIS (ZBW)
89,656
Other ZBW resources
2,968
EconStor
570
USB Cologne (EcoSocSci)
461
BASE
54
RePEc
46
OLC EcoSci
44
ArchiDok
3
USB Cologne (business full texts)
1
more ...
less ...
Showing
1
-
10
of
93,803
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Giving power to those having less power : NGOs, YouTube and virality
Avgeropoulou, Aikaterini
;
Melanthiou, Yioula
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 520-540
Persistent link: https://www.econbiz.de/10012693775
Saved in:
2
Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
Yang, Hongwei Chris
- In:
Journal of Asia Pacific business
14
(
2013
)
2
,
pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
Saved in:
3
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
4
Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan
;
Esfidani, Mohammad Rahim
;
Barzoki, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
Saved in:
5
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
6
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
7
A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Yang, Hongwei
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 102-124
Persistent link: https://www.econbiz.de/10010394713
Saved in:
8
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
9
Influence of human emotion expressed through social networks in viral marketing
Amalanathan, Anthoniraj
;
Anouncia, S. Margret
- In:
International journal of business information systems : …
26
(
2017
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10011805172
Saved in:
10
Viewer behavior on social media : viral marketing of a movie trailer in Indonesia
Afifah, Nur
;
Daud, Ilzar
;
Mulyadina, Morella
- In:
Gadjah Mada international journal of business
24
(
2022
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10013364846
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->