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An empirical study on the decision-making styles of the Chinese peasant consumers

Baoku, Li; Cuixia, Zhai; Bao, Weimin - In: The journal of consumer marketing 27 (2010) 7, pp. 629-637

Persistent link: https://www.econbiz.de/10008772807

An empirical study on the decision‐making styles of the Chinese peasant consumers

Baoku, Li; Cuixia, Zhai; Weimin, Bao - In: Journal of Consumer Marketing 27 (2010) 7, pp. 629-637

Purpose – This paper aims to determine Chinese peasant consumers' decision‐making styles. Design/methodology/approach – The paper reflects on the psychological orientation and decision‐making styles of peasants' purchase of durable appliances. This has the dual character of purchase...

Persistent link: https://www.econbiz.de/10014848849

Grain trade in the Song Dynasty

Bao, Weimin - In: Social sciences in China : a quarterly journal 13 (1992) 3, pp. 26-38

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Online marketing in Second Life virtual world

Sharma, Gajendra; Baoku, Li; Wang, Lijuan - In: Asian journal of marketing : the official journal of … 6 (2012) 1, pp. 10-15

Persistent link: https://www.econbiz.de/10009731633

Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products

Baoku, Li; Nan, Yafeng; Yao, Ruoxi - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1880-1904

Persistent link: https://www.econbiz.de/10013391142

How do friendship artificial intelligence chatbots (FAIC) benefit the continuance using intention and customer engagement?

Baoku, Li; Yao, Ruoxi; Nan, Yafeng - In: Journal of consumer behaviour 22 (2023) 6, pp. 1376-1398

Persistent link: https://www.econbiz.de/10014440187

Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews

Baoku, Li; Nan, Yafeng - In: Journal of contemporary marketing science 6 (2023) 3, pp. 210-227

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Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products

Baoku, Li; Nan, Yafeng - In: Marketing intelligence & planning 42 (2024) 2, pp. 304-328

Persistent link: https://www.econbiz.de/10015056861

Online marketing in Second Life virtual world

Sharma, Gajendra; Baoku, Li; Lijuan, Wang - In: Asian journal of marketing : the official journal of … 6 (2012) 1, pp. 10-15

Persistent link: https://www.econbiz.de/10010117882