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Persistent link: https://www.econbiz.de/10009376826
Lifecycles have been accepted widely as a matter of fact in business. Existing literature focuses on their theoretical implications for product managers and corporate strategists. There are major shortcomings of the research in that field concerning the populations covered (if at all, mostly...
Persistent link: https://www.econbiz.de/10009521436
Marketing and sales departments carry out two separate functions (Kotler et al. 2007, 1144); nevertheless, they must interact closely with each other, as both are essential parts for the marketing activities in each company. Each company has the goal to fulfill customer needs and also to match...
Persistent link: https://www.econbiz.de/10009521872
Sports marketing has established itself over the last three decades not only as a very special form of marketing but also as an own subject of research. However, it is quite surprising that the nature of sports marketing is relatively unknown as different definitions of sports market-ing...
Persistent link: https://www.econbiz.de/10009520873
In order to forecast major paradigm shifts in any industry, one needs to understand the driving forces of change. This paper focuses on the retail industry and tries to identify decisive factors which shape this industry's future. Based on the findings of Numberger/Rennhak (2005) a set of...
Persistent link: https://www.econbiz.de/10009521311
Persistent link: https://www.econbiz.de/10011859708
Persistent link: https://www.econbiz.de/10014334029
Lifecycles have been accepted widely as a matter of fact in business. Existing literature focuses on their theoretical implications for product managers and corporate strategists. There are major shortcomings of the research in that field concerning the populations covered (if at all, mostly...
Persistent link: https://www.econbiz.de/10010308592
Marketing and sales departments carry out two separate functions (Kotler et al. 2007, 1144); nevertheless, they must interact closely with each other, as both are essential parts for the marketing activities in each company. Each company has the goal to fulfill customer needs and also to match...
Persistent link: https://www.econbiz.de/10010308598
Sports marketing has established itself over the last three decades not only as a very special form of marketing but also as an own subject of research. However, it is quite surprising that the nature of sports marketing is relatively unknown as different definitions of sports market-ing...
Persistent link: https://www.econbiz.de/10010308613