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The role of advertising agencies in Canada's service sector
Palda, Kristian S. - 1988
Persistent link: https://www.econbiz.de/10000769721
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Economic analysis for marketing decisions
Palda, Kristian S. - 1969
Persistent link: https://www.econbiz.de/10000569399
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Technological intensity : concept and measurement
Palda, Kristian S. - In: Research policy : policy, management and economic … 15 (1986) 4, pp. 187-198
Persistent link: https://www.econbiz.de/10001029937
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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10004626003
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Industrial innovation : its place in the public policy agenda
Palda, Kristian S. - 1984
Persistent link: https://www.econbiz.de/10013542801
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Economic analysis for marketing decisions
Palda, Kristian S. - 1969
Persistent link: https://www.econbiz.de/10004920925
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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Searching for positive returns at the track : a multinomial logit model for handicapping horse races
Bolton, Ruth N. - In: Management science : journal of the Institute for … 32 (1986) 8, pp. 1040-1060
Persistent link: https://www.econbiz.de/10001017698
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Harnessing digital disruption with marketing simulations
Bolton, Ruth N.; Chapman, Randall G.; Mills, Adam J. - In: Journal of marketing education : JME 41 (2019) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10012008103
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Marketing research in Canada : a status report
Wong, Kenneth B.; Chapman, Randall G. - 1978
Persistent link: https://www.econbiz.de/10004717640