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From Little's law to marketing science : essays in honor of John D.C. Little
Hauser, John R.
(
ed.
);
Urban, Glen L.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011389473
Saved in:
2
Decision support for marketing management
Little, John D. C.
-
1978
Persistent link: https://www.econbiz.de/10002378730
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3
Tautologies, models and theories : can we find "laws" of manufacturing?
Little, John D.
-
2003
Persistent link: https://www.econbiz.de/10001797845
Saved in:
4
Research opportunities in the decision and management sciences
Little, John D.
- In:
Management science : journal of the Institute for …
32
(
1986
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10001015532
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5
A hidden Markov model of customer relationship dynamics
Netzer, Oded
;
Lattin, James M.
;
Srinivasan, V.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 185-204
Persistent link: https://www.econbiz.de/10003708880
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6
A hidden Markov model of customer relationship dynamics
Netzer, Oded
(
contributor
);
Lattin, James M.
(
contributor
); …
-
2007
-
[Rev.]
Persistent link: https://www.econbiz.de/10003529278
Saved in:
7
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
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8
Investigating the relationship between time in market and pioneering advantage
Brown, Christina L.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1361-1369
Persistent link: https://www.econbiz.de/10001171806
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9
Shopping behavior and consumer preference for store price format : why "large basket" shoppers prefer EDLP
Bell, David R.
;
Lattin, James M.
-
1998
Persistent link: https://www.econbiz.de/10000996259
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10
Development and testing of a model of consideration set formation
Roberts, John H.
;
Lattin, James M.
-
1990
Persistent link: https://www.econbiz.de/10000846750
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