Showing 1 - 10 of 9,789
This article examines the effect of audit committee effectiveness on two measures of accounting conservatism. In addition, this article also investigates the interaction effect of four endogenous variables (i.e. firm's operating risks, leverage, managerial influence, firm's size) and three...
Persistent link: https://www.econbiz.de/10012043634
Persistent link: https://www.econbiz.de/10012144613
Persistent link: https://www.econbiz.de/10011932151
Persistent link: https://www.econbiz.de/10014445353
Persistent link: https://www.econbiz.de/10012610840
Persistent link: https://www.econbiz.de/10011736872
Persistent link: https://www.econbiz.de/10012584676
Persistent link: https://www.econbiz.de/10014233888
Persistent link: https://www.econbiz.de/10013364446
(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …
Persistent link: https://www.econbiz.de/10009475018