Corporate identity and image are shaped by the entirety of perceptions of a variety of stakeholders, both existing and potential ones, such as customers, suppliers, employees, general public, opinion makers, and government officials. Our study is an empirical investigation of corporate brand...

Innovation is a fundamental virtue of marketing. In this paper, a case is made to promote the use of innovative and novel combinations of research methodologies to derive new insights of business phenomena. This study is an attempt to understand and explain the sales and distribution channel...

In the context of various policy initiatives made during the last two decades to reform the Indian economy in general and corporate sector in particular, the present paper attempts to assess how the firms have responded to these policy measures and the resultant changes in the business...

The single row facility layout is the NP-Hard problem of arranging facilities with given lengths on a line, so as to minimize the weighted sum of the distances between all pairs of facilities. Owing to the computational complexity of the problem, researchers have developed several heuristics to...

Given the declining share of traditional agricultural commodities in production, consumption and trade, horticulture and other non-traditional high-value agriculture represent an important area of potential income growth in rural areas. The high-value agriculture-led-growth strategy also...

This paper examines the literature and practice in the field of social entrepreneurship. We specifically examine the diverse organisational forms under which Social Enterprises are undertaken and the dilemma they face when these enterprises grow. The literature is ambigious on what constitutes a...

Income originating within geographical boundaries of urban and rural areas of Gujarat is estimated for three benchmark years – 1993-94, 1999-00 and 2004-05 - at current prices following the broad methodology and data sources prescribed by the CSO. This is the first such effort made at the...

Physical spaces may significantly shape social interaction. This study has explored how the residential provisions (Dormitories) for students at IIM-Ahmedabad impact their social life. This paper adopted interpretive methods in order to explore the impact of physical space on sociability of...

Apart from being BRIC countries, what India and Brazil have in common is a large service sector that contributes significantly to the GDP. The service sector contributed 66% to the Brazilian GDP and 59% to the Indian GDP in 2010. Telecommunication services are a significant part of it in both...

The role of industrial clusters in the industrialization of many emerging economies continues to dominate the debate among policy makers and researchers worldwide. While recent discussions on this debate have focused on knowledge spillovers among participants within clusters, knowledge flows...