Bakar, Juhaida Abu; Clemes, Michael Daniel; Bicknell, … - In: International Journal of Bank Marketing 35 (2017) 4, pp. 662-684
Purpose The purpose of this paper is to develop and test a comprehensive hierarchical model of behavioural intentions in the Malaysian retail banking industry. Design/methodology/approach The data were analysed using EFA, CFA and structural modelling. Findings The findings illustrate that...