Purpose – There is a growing academic literature exploring the fair trade movement but, to date, there has been little explicit discussion of accountability within the movement. This paper aims to cast the development of the fair trade movement within a shift from trust‐based relationships...

Purpose – The paper aims to investigate the value of a network perspective in enhancing the understanding of the business to consumer marketing of high‐involvement product categories. This is achieved through the analysis of the development of fair trade marketing in the UK....

Purpose – The purpose of this paper is to address the governance of “fair trade social enterprises” (FTSEs), i.e. the organisations exclusively dedicated to the import, distribution and/or labelling of fairly traded products. The aims are to describe and categorise the types of persons and...