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447
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442
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440
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427
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410
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408
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392
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389
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386
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362
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356
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342
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341
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334
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330
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323
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323
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322
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317
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308
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307
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302
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293
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293
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290
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289
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284
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276
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276
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274
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271
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The economic journal : the journal of the Royal Economic Society
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Management science : journal of the Institute for Operations Research and the Management Sciences
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1,712
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1,452
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1,425
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1,261
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397
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247
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51
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date (oldest first)
1
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
2
Moral hazard and customer loyalty programs
Basso, Leonardo J.
;
Clements, Matthew T.
;
Ross, Thomas W.
- In:
American economic journal : a journal of the American …
1
(
2009
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10003823944
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
4
Marketing : defined, explained, applied
Levens, Michael
-
2012
-
2nd ed., internat. ed
Persistent link: https://www.econbiz.de/10008991793
Saved in:
5
Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing
;
Bell, Peter C.
- In:
International journal of production economics
136
(
2012
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
Saved in:
6
Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith
;
Sprigg, Jim
;
Cosmas, Alex
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
Saved in:
7
Competing with customer returns policies
Chen, Jing
;
Chen, Bintong
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809
Saved in:
8
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
9
Mass customisation and the clothing industry
Vignali, Claudio
;
Vrontis, Demetris
;
Vronti, Peri D.
- In:
Ekonomski pregled
55
(
2004
)
5/6
,
pp. 502-512
Persistent link: https://www.econbiz.de/10002155289
Saved in:
10
Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 29-48)
.
2000
Persistent link: https://www.econbiz.de/10001456665
Saved in:
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