Word‐of‐mouth is a powerful communication tool which is often beyond the control of the marketer. This study used a 3 x 2 x 2 factorial experiment in a laboratory simulation to examine the main and interaction effects of three independent variables — message, source and user‐type — on...

This paper reports the preliminary work under way to analyse the composition of public spending in response to increased economic openness in the advanced industrial societies over recent decades. The compensation hypothesis predicts that public spending will rise in response to greater...