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Planning new tariffs at tele.ring – the applicationand impact of an integrated segmentation, targetingand positioning tool
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - Universität <Frankfurt, Main> / Lehrstuhl für … - 2006
tele.ring is a mobile phone organization selling contracts and cell phones in the Austrian market. Themarket situation in 2005 was highly competitive and dynamic resulting in relatively short tariff lifecycles. Excessively long lead times made tele.ring’s management feel dissatisfied with...
Persistent link: https://www.econbiz.de/10009360493
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; O, … - In: Information systems research : ISR 30 (2019) 1, pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
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Should you sell that product?
Fairchild, Gregory - In: Harvard business review : HBR 93 (2015) 1/2, pp. 113-117
Persistent link: https://www.econbiz.de/10010479327
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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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Mobile banking innovators and early adopters : how they differ from other online users?
Laukkanen, Tommi; Pasanen, Mika - In: Journal of financial services marketing : JFSM 13 (2008/09) 2, pp. 86-94
Persistent link: https://www.econbiz.de/10003802503
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Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai; Hodges, Nancy; Kim, Yun-hee - In: Journal of fashion marketing and management 14 (2010) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
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Customer-perceived positioning effectiveness : conceptualization, operationalization, and implications for new product managers
Fuchs, Christoph; Diamantopoulos, Adamantios - In: The journal of product innovation management : an … 29 (2012) 2, pp. 229-244
Persistent link: https://www.econbiz.de/10009504623
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Are phones fun? : usage and barriers to adoption for wireless data services among the younger generation of Asians
Armey, Laura; Vladar, Andrea; Pereira, Francis - In: International journal of electronic business 9 (2011) 1/2, pp. 8-25
Persistent link: https://www.econbiz.de/10009260827
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Target advertising on the handset : privacy and security challenges
Haddadi, Hamed; Hui, Pan; Henderson, Tristan; Brown, Ian - In: Pervasive advertising, (pp. 119-137). 2011
Persistent link: https://www.econbiz.de/10009348763