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The sensory retail environment of small fashion boutiques

Clarke, Daniel Wade; Perry, Patsy; Denson, Hayley - In: Journal of fashion marketing and management 16 (2012) 4, pp. 492-510

Persistent link: https://www.econbiz.de/10009667799

Marketer commentary on "Drawing on "producer-tours" : a technique for addressing consumer uncertainty surrounding the consumption of fair trade food products?" by Bob Doherty and D...

Ray, Nick - In: Journal of nonprofit & public sector marketing 24 (2012) 4, pp. 323-324

Persistent link: https://www.econbiz.de/10009714688

Activist commentary on "Drawing on "producer-tours" : a technique for addressing consumer uncertainty surrounding the consumption of fair trade food products?" by Bob Doherty and D...

Kerr, Andy - In: Journal of nonprofit & public sector marketing 24 (2012) 4, pp. 321-322

Persistent link: https://www.econbiz.de/10009714696

Drawing on "producer-tours" : a technique for addressing consumer uncertainty surrounding the consumption of fair trade food products?

Doherty, Bob; Clarke, Daniel Wade - In: Journal of nonprofit & public sector marketing 24 (2012) 4, pp. 296-320

Persistent link: https://www.econbiz.de/10009714701

The sensory retail environment of small fashion boutiques

Clarke, Daniel Wade; Perry, Patsy; Denson, Hayley - In: Journal of fashion marketing and management 16 (2012) 4, pp. 492-510

Persistent link: https://www.econbiz.de/10010047889

The sensory retail environment of small fashion boutiques

Wade Clarke, Daniel; Perry, Patsy; Denson, Hayley - In: Journal of Fashion Marketing and Management: An … 16 (2012) 4, pp. 492-510

Purpose – The literature holds few contributions regarding the sensory environment of small, privately‐owned retail stores. Hence, this paper seeks to explore the sensory experience of patrons of a small boutique. Design/methodology/approach – The study uses photo‐elicitation to examine...

Persistent link: https://www.econbiz.de/10014868157