Singh, Prashant; Ravi Kumar Jain B.; Sharma, Ranjana - In: International journal of management, economics and … 10 (2021) 2/3, pp. 110-127
Behavioral operations management (BOM) is a rapidly growing field. It relaxes the assumption that "human being is rational" in the decision-making process, considers behavioral and cognitive aspects rooted in psychology to develop models for operations, and processes in production and...