Application of Radio Frequency Identification (RFID) in managing supply chains has witnessed significant interest in … implementing RFID technology (benefit-drivers), its link to competitive advantage, is fragmented and scattered across the … of the various 1) corporate-driven and 2) customer-driven benefit-drivers from RFID implementation. The "2 C …

the concept of supply chain including RFID, its operating concept, and its benefits to various stake holders of supply … chain and secondly, to demonstrate how RFID enabled supply chain can leverage the strengths of marketing mix strategy and … to highlight the crucial role of RFID enabled supply chain on marketing mix strategy of retail industry. RFID is IT …