Ledwith, Ann; Richardson, Ita; Sheahan, Ann - In: Journal of Small Business and Enterprise Development 13 (2006) 3, pp. 425-440
Purpose – The purpose of this research paper is to present a modified framework for the waves of change of new product development of McGrath. Design/methodology/approach – A qualitative study of new product development (NPD) in four electronic firms (two small indigenous/two large...