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People-based interaction in modern marketing : developing a B2B relationship quality model
Vieira, Armando
- In:
Developing relationships, personalization, and data …
,
(pp. 1-32)
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2022
Persistent link: https://www.econbiz.de/10013334850
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The effects of relationship marketing on share of business : a synthesis and comparison of models
Vieira, Armando Luis
;
Winklhofer, Heidi
;
Ennew, Christine T.
- In:
Journal of business-to-business marketing
21
(
2014
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2
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pp. 85-110
Persistent link: https://www.econbiz.de/10010382578
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