Purpose: This paper aims to investigate place-based loyalty schemes and place marketing. It focuses on the practical issues of implementation and use as perceived by place managers and businesses. Design/methodology/approach: The investigation incorporated a three-stage procedure: focus group,...

Purpose: To investigate the levels of store-switching for main food shopping consequent on a change in operator for a major superstore. To account for differences amongst switchers and non-switchers and to confirm/reject previous research findings.Design/methodology/approach: A two-phase random...

The National Retail Planning Forum (NRPF) was established in 1995. The NRPF combines a focus for improving understanding between private and public sectors on planning and its impact on retailing, together with a strong research programme. A membership based organisation, the NRPF is...

Via the submission of six published papers, this thesis draws together the body of work by Broadbridge on retail management and women’s careers. It reveals the factors that continue to be problematic for women’s careers and why in 2010 they continue to be under-represented in the retail...

ABSTRACTThis study is an in-depth empirical investigation that seeks to compare consumer expectations to perceptions in the delivery of service within community banks in the southern United States. It has as its aim to develop a useful instrument to evaluate service quality by comparing consumer...